Real wine. True stories.
Around the globe.

Your first box: $54 (a $124 value*)

6 wines, the magazine, and free shipping.

* 6 bottles ($17/ea average retail value), shipping ($22/box average),
and a copy of this month's thebacklabel magazine.

"Deliciously obscure varieties and historic bottlings worth rediscovering"

"You'll appreciate the selections made by the populist grape juice fairies at Wine Awesomeness"

"A thoroughly modern wine club"

Curated adventures.
Delivered at your convenience.

We curate

Our mission is to track down great wine crafted by winemakers all around the world. Our criteria? Delicious wine with stories and experiences worth discovering.

You discover

Learn the stories behind the bottles, how to describe the wines like a professional, and what foods to pair them with. A wine adventure delivered right to your door.

6 bottle membership


first box: $54

6 wines + thebacklabel magazine
+ free shipping ($124 value*)

Membership perks

members retail
20% off the wine list.
First access to new wine each month.
Access to unlisted wine and small batch runs.
Monthly member perks (fun deals on wine, special rewards and more!)
Wine Cellar access which includes digital tasting notes, recipe pairings, and personal ratings & reviews.
Access to our curated wine list containing wines from all around the world.

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