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"Deliciously obscure varieties and historic bottlings worth rediscovering"
"You'll appreciate the selections made by the populist grape juice fairies at Wine Awesomeness"
"A thoroughly modern wine club"
Our mission is to track down great wine crafted by winemakers all around the world. Our criteria? Delicious wine with stories and experiences worth discovering.
Learn the stories behind the bottles, how to describe the wines like a professional, and what foods to pair them with. A wine adventure delivered right to your door.
| members | retail | |
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| Access to the best value on the curated wines |  |
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| Monthly member perks (fun deals on wine, accessories, and more!) | |
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| Monthly curation of articles on the best wine and food knowledge | |
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| A new thebacklabel magazine with each box with tasting notes, recipe pairings, and more | |
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| Free shipping on any and every purchase | |
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| No extra fees or hidden costs | |
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| Access to our curated wine list containing wines from all around the world | |
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